Monday, January 27, 2020
Cloning in Plants And Animals
Cloning in Plants And Animals What is cloning? Cloning is a process carried out in a laboratory by which a genetically identical organism can be made through non-sexual means. How it started? In February 1997, when embryologist Ian Wilmut and his colleagues at Roslin Institute in Scotland were able to clone a lamb, named Dolly. Who are cloned? Both plants and animals can be cloned. Plant Cloning is an ancient form of producing desired outcomes in plant species. Animal Cloning is the process by which an entire organism is reproduced from a single cell taken from the parent organism and in a genetically identical manner. This simply means the cloned animal is an exact duplicate in every way of its parent; it has the same and exact DNA. What does it involve? For different purposes there exist different extents of cloning such a molecular cloning; the process of making multiple molecules, cellular cloning, which can be further divided into unicellular cloning; in which you derive a population of cells from a single c ell, and Cloning in stem cell research; used to create embryos for research or therapeutic purposes, and the most complex type of cloning is organism cloning; it refers to the procedure of creating a new multicellular organism, genetically identical to another. Is cloning advantageous or disadvantageous? Cloning has both advantages and disadvantages to human beings. Advantages may include the creation of human beings that can be used to study human development and to potentially treat diseases. Disadvantages may include the lack of diversity of organisms and the hindrance of evolution. Why clone, and why not to clone? The ethics of cloning has become a great issue. Scientifically speaking, cloning can be the solution to problems associated with organ transplants that can benefit human health, and can also help in great yield production of healthy crops. But, ethically speaking the bible states that a new individual should be born from a husband (which provides the sperm) and a wife (which provides the egg), therefore by cloning one will blunder the world of God for it involves asexual reproduction of organisms. Cloning has indeed been the subject of scientific experiments for years but it was first known to be successful in 1997 when, after about 277 eggs used, the first cloned mammal Dolly was born. In the United States, the human consumption of meat and other products from cloned animals was approved by the FDA on December 28, 2006, with no special labeling required. CONCEPT AND SIGNIFICANCE Cloning can have slightly different meanings depending of the specific field one is studying. In general Biology cloning refers to the process of production of similar populations of genetically identical individuals that occur in nature when organisms such as bacteria, insects or plants reproduce asexually. In Biotechnology cloning refers to the process used to create copies of DNA fragments, cells, or organisms. Cloning has two main branches. They are Plant Cloning and Animal Cloning. Plant Cloning is an ancient form of producing desired outcomes in plant species. For farmers plant cloning is used to duplicate the success of good plants, and rich crops with very high yields. Plant cloning is easier than using seeds to generate new plants because the duplication of desired genes is rapid and the grower knows the type and quality of plant he would be growing since the new plant can be created from just a twig. Animal Cloning is the process by which an entire organism is reproduced fr om a single cell taken from the parent organism. This new organism is genetically identical; the exact duplicate in every way including DNA, to the parent organism. Animal cloning can be done both for reproductive and non-reproductive or therapeutic purposes. In the second case, cloning is done to produce stem cells or other such cells that can be used for therapeutic purposes, for example, for healing or recreating damaged organs. Cloning can happen both naturally and in the lab. Natural forms of cloning can include asexual reproduction in certain organisms such as bacteria and also in the development of twins from a single fertilized egg. Cloning can be done in the labs; an example would be the process of nuclear transfer of embryonic cells which leads to the production of cloned mammals. Cloning is divided into three major compartments, they are; molecular cloning, cellular cloning, and organism cloning. Molecular Cloning is the process of making multiple molecules. It is used to amplify DNA fragments containing whole genes, but can be used to amplify any DNA sequence such as promoters, non-coding sequence and randomly fragmented DNA. It is used for biological experiments and practical applications ranging from genetic fingerprinting to large scale protein production. Cellular Cloning has two subgroups; unicellular cloning and cloning in stem cell research. Unicellular cloning occurs in organisms such as bacteria and yeast; these processes are simple and only require inoculation of the appropriate medium for them to derive a population of cells from a single cell. For stem cell research, Somatic-cell nuclear transfer isà used to create embryos for the research and therapeutic purposes. This is called research cloning and its goal is to harvest stem cells that can be used to study human development and to potentially treat diseases such as Diabetes and Alzheimers. Organism Cloning refers to the procedure of asexually creating a new multicellular organism, genetically identical to another. Successful animal cloning, in particular cloning from an adult animal, one knows exactly how the clone is going to turn out. This becomes especially useful when the whole intention behind cloning is to save a certain endangered species from becoming totally extinct. ACTUAL PROCESS Animals: Molecular Cloning which is the cloning of any DNA fragment can be divided into the following different steps: Fragmentation breaking apart a strand of DNA Ligation gluing together pieces of DNA in a desired sequence Transfection inserting the newly formed pieces of DNA into cells Screening/Selection selecting out the cells that were successfully transfected with the new DNA. Unicellular Cloning of organisms is performed using a culture technique which involves the use of cloning rings. In this technique: A single-cell suspension of cells that have been exposed to a mutagenic agent or drug used to drive selection is plated at a high dilution to create isolated colonies; each arising from a single and potentially cloned distinct cell. At an early growth stage when colonies consist of only a few of cells, sterile polystyrene rings (cloning rings), which have been dipped in grease are placed over an individual colony and a small amount of trypsin is added. Cloned cells are collected from inside the ring and transferred to a new vessel for further growth. Somatic-Cell Nuclear Transfer is used to create embryos for research and therapeutic purposes. The SCNT process to create embryos for stem cell research is: First, the collection of cells from the organism that will be cloned, the cells can be used immediately or can be stored in the lab for later use. The maternal DNA from an oocyte is removed at metaphase II. The nucleus can then be inserted into an egg cytoplasm. This creates a one-cell embryo. The grouped somatic cell and egg cytoplasm are then introduced to an electrical current. The sexual energy allows the cloned embryo to begin development. The successfully developed embryos are then placed in surrogate recipients. Organism Cloning the procedure of creating a new multicellular organism, genetically identical to another is achieved by: The transfer of a nucleus from a donor adult cell (somatic cell) to an egg that has no nucleus. When the egg begins to divide normally it is transferred into the uterus of the surrogate mother. An example of the first mammal to be successfully cloned from an adult cell is Dolly, a Finn-Dorset ewe. She was cloned at the Roslin Institute in Scotland. Dolly was formed by taking a cell from the udder of her biological mother. Her embryo was created by taking the cell and inserting it into a sheep ovum. The embryo was then placed inside a female sheep that went through normal pregnancy. She lived for 6 years, from 1996-2003. There were early claims that Dolly the Sheep had pathologies resembling accelerated aging, but other researchers, including Ian Wilmut who led the team that successfully cloned Dolly, argue that Dollys early death due to respiratory infection was unrelated to deficiencies with the cloning process. In amphibians the ultimate test of whether the nucleus of a differentiated cell has undergone any irreversible functional restriction is to have that nucleus generate every other type of differentiated cell in the body. If each cells nucleus is identical to the zygote nucleus, then each cells nucleus should be totipotent (capable of directing the entire development of the organism) when transplanted into an activated enucleated egg. Before such an experiment could be done, three techniques for transplanting nuclei into eggs had to be perfected: a method for enucleating host eggs without destroying them; a method for isolating intact donor nuclei; and a method for transferring such nuclei into the host egg without damaging either the nucleus or the oocyte. Plants: The process of cloning a plant is relatively easy compared to that of animals. Simply: Trim a piece of the root from a plant. Supply it with nutrients and plant it in soil. The resulting growth will be identical to the original plant. BENEFITS TO HUMANITY Economically, cultivating existing plants with good yields ensures that farmers will most likely get an identical yield from that new plant, providing similar situations are sustained. Through the process of cloning, the University of Arkansas states that a number of different varieties of foods, such as grapes and oranges without seeds, have been created that consumer prefer over traditional plants. Cloning can save endangered species. On January 8, 2001, scientists at Advanced Cell Technology, Inc., announced the birth of the first clone of an endangered animal, a baby bull gaur (a large wild ox from India and Southeast Asia) named Noah. Noah died of an infection unrelated to the cloning procedure. But this experiment served as prove to show that they can bring back endangered species. Research Cloning or Therapeutic Cloning can harvest stem cells that can be used to study human development and to potentially treat diseases such as Diabetes and Alzheimers. In the case of the Alzheimers disease, the nucleus from a skin cell of the patient is placed into an empty egg. The reprogrammed cell begins to develop into an embryo because the egg reacts with the transferred nucleus. The embryo will become genetically identical to the patient. The embryo will then form a blastocyst which has the potential to become any cell in the body. Other Potential Medical Benefits of cloning include: the possibility that we will learn to renew activity of damaged cells by growing new cells and replacing them, the creation of humans with identical genetic makeup to act as organ donors for each other, cloning allows the study of cell differentiation, and cloning also gives sterile couples the ability to have offspring that will have either the mothers or fathers genetic pattern. DISADVANTAGES OF CLONING In a large percentage of cases, the cloning process fails in the course of pregnancy or some sort of birth defects occur, for example, as in a recent case, a calf born with two faces. Sometimes the defects manifest themselves later and kill the clone. This long lasting process before the success of cloning can lead to the extinction of little remains of DNA from extinct species if it is used with no successive results. Changes in genomes may not only result in changes in appearance, but in psychological and personality changes as well. In plants; cloning limits diversity which makes the plants more susceptible to diseases and pests. Possible potential harms and disadvantages are: the possibility of compromising individualities, the loss of genetic variation, technology is not well developed; it has low fertility rate; in cloning Dolly, 277 eggs were used, 30 started to divide, nine induced pregnancy, and only one survived. ETHICAL ISSUES Although most scientists consider the process of animal cloning as a major breakthrough and see many beneficial possibilities in it, many people are uncomfortable with the idea, they say it is against nature and it is ethically damning, particularly in the instance of cloning human beings. One of the main goals of the government is to protect human life. Some people want the government to regulate cloning and not allow it. Producing clones for research or to use their parts is unethical. It would be against the code of ethics of a doctor to harm a clone (i.e., use it for an organ transplant). The clone would be a human being and deserve all the rights and privileges that a non-cloned human has. Ãâà A clone should not be a second-class citizen. It is speculated that clones would be considered as such. The American Medical Association holds four points of reason why cloning should not take place. They are: there are unknown physical harms introduced by cloning, unknown psychosocial harms introduced by cloning, including violations of autonomy and privacy, impacts on familial and societal relations, and potential effects on the human gene pool. Serious ethical concerns arise by the future possibility of only harvesting organs from clones. Some people have considered the idea of growing organs separately from a human organism in doing this; a new organ supply could be established without the moral implications of harvesting them from humans. Research is also being done on the idea of growing organs that are biologically acceptable to the human body inside of other organisms, such as pigs or cows, then transplanting them to humans, a form of Xeno-transplantation. From a Latter-day Saint point of view, the Proclamation on the Family clearly does not agree with cloning. The Proclamation states: We . . . declare that God has commanded that the sacred powers of procreation are to be employed only between man and woman, lawfully wedded as husband and wife. We declare the means by which mortal life is created to be divinely appointed. We affirm the sanctity of life and of its importance in Gods plan. In other words, the power to create humans is only to be used in a marriage between husband and wife. Cloning only involves one parent, therefore it is not following Gods plan in which a mans sperm and a womans egg are needed to create life. CONCLUSION Cloning is the process of creating a copy of a biological entity. In genetics, cloning refers to the process of making an identical copy of the DNA of an organism. Cloning is an established process today, which holds the promise of repopulating endangered and even extinct animals. Cloning can revolutionize the world and the way we live. Animal cloning has been one of the greatest frontiers scientists have conquered. However, there are various ethical and scientific issues related to cloning that have been debated. Foods from healthy cloned animals are deemed safe to eat. In recent years, there has been a shoot of new laws banning or regulating cloning around the world. In some countries, animal cloning is allowed, but not human cloning. Some advocacy groups are seeking to ban therapeutic cloning, even if this could potentially save people from many debilitating illnesses.
Sunday, January 19, 2020
Justice Essay
Discuss and evaluate the view of the concept of Justice in relation to Othello and two supplementary texts. Justice is to live in a society that is fair to everyone, were everyoneââ¬â¢s human rights are met and were everyone has equal opportunity to succeed. The concept of justice is portrayed rather unevenly in Othello and does not prevail as the villain, Iago, is still alive while his ââ¬Ëvictimsââ¬â¢ are not. Also in my supplementary texts the balance of justice is uneven. One of my supplementary texts ââ¬ËMen of Honourââ¬â¢ is a film about a black sailor, Carl Brashear, trying to become a US Navy Diver but his training officer, Billy Sunday, makes it hard for him because of his colour. In the end of Men of Honour justice does prevail as Carl becomes a navy diver. My other supplementary text the ââ¬ËI Have a Dreamââ¬â¢ speech is about a man, Martin Luther King, telling the world about the injustices against black people in America and how justice should be achieved. My argument is that justice is not achieved in Othello while it is achieved in ââ¬ËMen of Honourââ¬â¢ and it is explained in the ââ¬ËI have a Dreamââ¬â¢ speech. Othello is written by William Shakespeare in England when Prejudice against women and people of different race was acceptable in society. In Othello racial prejudice, gender injustice and Vigilante injustice are very prominent especially towards the end of the play. Desdemona, Emilia and Bianca are treated like second class citizens because of their gender and Othello feels alienated by white society and feels he is always being judged because of his colour. The setting plays a major role in the balance of injustice throughout the play. In the beginning it is set in Venice which seemingly appears democratic and just with Othello being given a fair trial when they discover he has married Desdemona. This is in stark contrast to Cyprus which is the setting for the majority of the play and appears less civilized and lacking any real legal structures. This change of setting changes the behaviour of some of the characters especially Othello, who appears a noble soldier and good husband in Venice, changes when the setting moves to Cyprus and starts to make rash decisions. These changes in Character add to the injustices dealt with by some of the characters. ââ¬ËMen of Honourââ¬â¢ is set in America in the 1960s after WWII and during the Vietnam and Cold Wars. This was a time when coloured people were seen as second class citizens and the Navy was also not ready to accept coloured people into jobs of authority. This is represented by ââ¬Å"Two table spoons of machine oil can contaminate a whole ships fresh water supply, some things just donââ¬â¢t mixâ⬠. This was the analogy of black people in the military. Even though there was so much prejudice society was aware of the injustices of coloured people and the need for change and there were even laws against segregation in the military but society was still lagging behind the law. The ââ¬ËI Have a Dreamââ¬â¢ speech was presented in America in 1963 during the Vietnam and Cold Wars. It was presented in front of 200,000 people on the steps of Lincoln Memorial after a march for American Civil rights. It was a time were black people suffered horrific segregation and had little rights and in many southern states white people could commit crimes against them with little chance of repercussions. But it was also a time for social change and people were ready for a change. Racial injustice is where people of different races are not treated equally to the rest of society. In Othello this racial injustice is very prominent and plays a major role in the play. The black army general, Othello, is the man who feels most of the racial injustice in the play. When Iago and Rodrigo are talking privately they talk of Othello very harshly and make reference to his race regularly, ââ¬Å"thick lipsâ⬠, ââ¬Å"the moorâ⬠and ââ¬Å"black ramâ⬠are just some of the words they use to describe him This is also a use of animal imagery in ââ¬Å"black ramâ⬠which dehumanises Othello. In the play Othello constantly feels like the outsider and having to constantly prove his worth, this is portrayed by ââ¬Å"My parts, my tile and my perfect soul shall manifest me rightlyâ⬠. This sense of being the outsider because of race is prominent in my two related texts the ââ¬ËMen of Honourââ¬â¢ film and the ââ¬ËI Have a Dreamââ¬â¢ speech. In ââ¬ËMen of Honourââ¬â¢ Carl Brashear is a Black Navy man who wishes to become a U. S Navy Diver but because of his colour his trainer, Billy Sunday, makes it nearly impossible for him to become one. His fellow Divers alienate him and insult him in one scene he is spat on and laughed at. ââ¬Å"No offence to the President but I donââ¬â¢t bunk with Niggersâ⬠. This shows how he constantly has to prove himself to white society just like Othello and is used to create empathy for Carl. In ââ¬Å"I Have a Dreamâ⬠the spokes person, Martin Luther King, is trying to persuade the public to judge people on their personality not their race. They will not be judged by the colour of their skin but on the content of their characterâ⬠. Luther King uses persuasive language to convey the message and have it heard. Likewise Othello feels like he is being judged on his colour and not who he really is ââ¬Å"Speak of me as I amâ⬠he uses assertive tone in the verb ââ¬Ës peakââ¬â¢ as he is afraid of being judged. Gender injustice is where people are judged on their gender and not treated equally to the other gender and their role in society. In Othello there are many cases of gender injustice and in some cases it is a misunderstanding. Emilia is the woman who is the main victim of gender injustice. Emilia is Iagoââ¬â¢s wife and throughout the play she is put down by him and treated like a second class citizen. ââ¬Å"Players your housewifery and housewives in your bedâ⬠. This is spoken by Iago and shows his view of women as good for nothing. In ââ¬ËMen of Honourââ¬â¢ just like Emilia, Carl is constantly being told that he and his race are good for nothing but cooking in the Navy and will never become a Navy Diver. Bianca, Cassioââ¬â¢s lover, is also a victim and is constantly being called a strumpet and when Cassio is stabbed Iago blames her because no one will believe a woman over a man. Desdemona is another victim of gender injustice as she is not given a fair say by Othello when he suspects her infidelity and kills her. Othello believes that she does not deserve her say and in the end she pays the ultimate price. While Desdemona is pleading with Othello she says ââ¬Å"I never gave him tokenâ⬠but Othello does not give her a chance to explain herself and he judges her without cause. Vigilante Injustice is the act of taking the law into someoneââ¬â¢s own hands and acting on something outside the law. In Othello Iago is the main culprit of this as he tries to destroy Othello outside the law. He also tries to convince Rodrigo to help him in his plan of ruining Othelloââ¬â¢s life. In ââ¬ËMen of Honourââ¬â¢ the commanding officer of the U. S Navy Diving Centre takes the law into his own hands by trying convince Billy Sunday to fail Carl by getting into his head. He says things such as ââ¬Å"Did you know that ordinary house dust is made primarily of human skin, makes you think twice about who you invite into your homeâ⬠. In Conclusion Othello is not a very just or fair play as throughout the play people are being judged by others because of their gender and race and in the end justice is not achieved. My supplementary texts are also about people being judged and treated unfairly but unlike Othello justice is achieved at the end of my supplementary texts. Othello and my texts also represent the time they were composed, in times when people were judged and treated unfairly because of the colour of their skin or their gender.
Friday, January 10, 2020
PRAN â⬠the Largest Agro Food Processor in Bangladesh Essay
Introduction Agricultural Marketing Company Limited (AMCL) was set up at first in 1981 and then 1985 for farming and marketing of agricultural products for local and export market. Subsequently a modern fruit processing plant with bottling and earning facilities was added in 1993 to produce fruit juice, squash, sherbet, jam, jelly etc. the company processing unit started commercially production in July 1993 and launched its products in the market under the brand name ââ¬Å"PRANâ⬠. PRAN stands for Programme for Rural Advancement Nationally. The brand Pran has established itself in every category of food and beverage industry and can boost a product range from Juices, Carbonated Drinks, Confectionery, Snacks, and Spices to even Dairy products. Pran Group was born keeping in view the corporate mission of the group. Today Pran is the largest processors of fruits & vegetables in Bangladesh. Pran is the pioneer in Bangladesh to be involved in contract farming. They encourage contract farmers and help them grow quality crops with increased yields and to obtain fair prices. They procure raw material directly from the farmers and processes through the machineries at their several factories into hygienically packed food and drinks products. The Group comprises of 10 companies. The head offices are located at Dhaka with production facilities around the country. Their management is modern adapted to the environment & culture and Pranââ¬â¢s largest asset is their competent team of hands-on-mangers & dedicated employees. Pran is listed with the Dhaka and Chitttgong stock exchanges in 1996. Pran agriculture marketing company limited has controlled the nine individual Business Units on their umbrella. Agro Industrial Park Bangladeshââ¬â¢s first-ever agro-industrial zone, Pran Agro Industrial Park, was inaugurated in Natore. The park is comprised of automatic rice mill, spice, peanut, honey, tomato, pickle, jam and jelly processing units, fruit pulping units, pulses mill, puffed rice mill, cattle feed mill, plastic molding and milk collection units to produce wide range of products, which is using forà export. Plant in India: Now Pran is going for FDI (Foreign Direct Investment) in India by building its first foreign factory in India, taking advantage of the countryââ¬â¢s recent decision to lift its ban on Bangladeshi investment. The plant will be built in the north-eastern Indian state of Tripura. It will initially produce jelly and drinks and is expected to come into operation by 2009 with an annual turnover of around Tk100 crore. It will supply the markets of northeast India -Assam, Nagaland, Tripura, Meghalaya, Manipur, Mizoram and Arunachal Pradesh -known as ââ¬ËSeven Sistersââ¬â¢, said a senior official of Pran Exports Ltd. The plant will initially produce jelly and drinks, which have already won popularity in those areas, said Paramuddin Hossain, senior manager of Export of Pran Group. Related and Supporting Industries Pran Food Limited produce different types of food products which require many other related and supporting products in their different stages of production and distribution. I.Mango and Other Fruits Industry: Pranââ¬â¢s mango juice is their most selling item and most of their earnings are earned by selling mango juice. So they need a large amount of mango as a raw material in mango juice production. They also need mango in producing Jam, Pickles and Mango Bar. Besides Mango they also need many other fruits like Orange, Pineapple, Apple, Litchi, Lemon and many other fruits to produce Juice, Jam, Fruit Bar and Pickles. At present they supply mango and other fruits from their own garden as well as import from other countries like India and Bhutan. But the importing amount is more than the amount of supply from their own garden. II.Sugar Industry: Sugar is an inevitable raw material for production process in Pran Foodà Limited. They need sugar in juice production to candy production. They use our home countries sugar because they do not import sugar for high tariff rate. So sugar industry is a related and supporting industry for Pran Food Limited. There are many local sugar industries that depend on Pran. III.Dairy Firm: Pran has the countryââ¬â¢s largest milk producing centre. Pranââ¬â¢s own dairy firm supplies milk to produce Ghee, Milk candy, Mango Milk, Chocolate Milk, and in many other production process. If supply from their own dairy firm can not satisfy the need of raw materials in future other dairy firms can give them the supply. IV.Wheat Industry: Pran needs a bulk amount of wheat to produce snacks, like Crackers & Chips, Bakery Items, Biscuit, Chanachur, Dal etc. They import wheat from other countries for their production process. V.Packaging Industry: To distribute all products Pran needs quality and colorful packaging. At present they are importing all packaging materials excluded the glass bottle from China and Korea. And they use local glass bottle to distribute juice and pickles. Organizational Structure of Pran The Pran agriculture marketing company limited constructed their organizational structure in standard way which could efficient for their production and job. The structure is given below: Marketing Strategy of Pran To achieve its marketing objectives Pran uses the customer centered orientation program to gain large bulk of customers. Firstà of all they set Segmentation Targeting Positioning (STP) for their products. I.Market Segmentation: Pran segment their market to divide the market into distinct groups of buyers who have distinct needs, characteristics, or behavior and who require separate products or marketing mixes. For example: they segment their mango juice to think about the people of different age and who have different taste. Like Pran Mango Juice-Classic for generalized group, Pran Mango Juice-Premium for the group who want thick mango juice, Pran Joy Juice for the young generation and Pran Junior Juice for the children. II.Target Market: Pran target the middle class people who wants verified taste of foods. As consumer percentage is high in this group they think that this target market is highly profitable for them. So, they donââ¬â¢t go for high priced product rather than they try to serve low price but competitive quality of product. That is why their main object is to serve quality product at a lower price and they do a lot of promotional activities for being the best in the competitive market. III.Market Positioning: Pran positioning their products in their customers mind by offering special features and benefits. To occupy a clear, distinctive, and desirable place relative to competing products in the minds of their target market Pran tries to position their each and every product. For example; Pran tries to position the Mango Bar as a taste of the happiness of their childhood, in the mind of every consumer. IV.Marketing Mix of Pran: Pran has a set of controllable tactical marketing tools ââ¬âproduct, price, place and promotion, which they blend to produce the response wanted by their target market. a)Product: Products act as customer solution for their demand. Pran has an extensive line of product which can easily satisfy the need for any food demand of the consumers. Consumers are getting all sorts of food products they need to consume from Pran. b)Price: Bangladesh has a huge shortage of fruit, vegetable, raw materials. So Pran make up this shortfall by importing from the neighboring and different countries like India, Bhutan, and China etc. But, for that, Pran needs a relaxed tariff structure to keep their products competitive. So, Pran follows competitive pricing strategy to compete in the market. But they also take care of the limitation of their customer. So they always try to keep the price low to compete in the market and to make their productââ¬â¢s price affordable for their consumers. c)Place: Pran has an extensive sales network throughout the country to reach their product to everyone. Their products are available even to the remote part of the country. Company appointed sales force to cover every part of the country. d)Promotion: Pran communicates with their consumers by various means of promotion. To maintain a good public relation they take intensive sales promotion. To promote Pranââ¬â¢s product to their customers, they are conducting some promotional activities. These include: Advertisement in print media such as news paper, magazine Advertisement in visual media with opinion leaders Free campaign Sponsoring in different cultural occasions V.Countrywide Sales and Distribution Network: Pran maintains the following distribution network Pran sales force comprises 137 Executives. Number of Sales Representatives is 1510. They are performing the responsibility of Selling to retailers all over Bangladesh through Distributors. At this moment company appointed total Distributors are 720. Mode of Transportation Pran use transportation in the following activities: I.To Import Raw Materials: To import the raw materials Pran use Freight on Board (FOB) and C&F both transportation system. On FOB the supplying company takes the responsibility to import raw materials up to Chittagong port and on C&F the supplying company imports the raw materials up to the factory. But Pran use the C&F system more than FOB system. II.To Export Processed Foods: Pran Food Limited uses the shipping system to export processed food to many other countries. To avoid the high transportation cost, they use shipping system instead of air. III.To Distribute In The Local Market: To avoid high freight Pran use their own distribution channel to distribute their products inside Bangladesh. They also take help of the local transportation agencies to distribute their products on payment. The names of some local transportation agencies that they use more frequently are given below: Haji Mostafa Transport Ananda Paribahan Shamim Transport Multi Star Transport Ltd. N. Mohammad Transport Packaging Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging is very important part for the marketers because by looking at the packaging of product, consumers take the decision of buying a particular product. That is why Pran does colorful packaging which attracts customers a lot. Pran gives a lot of efforts in packaging. They are in a good position in doingà packaging compare to other companies in Bangladesh. Pran export their product in the international market, so comparing with the international market their process of packaging is not in a good pos ition at all. Pran is doing their best to compete with the international standard of packaging. For doing packaging they use foreign technologies to compete with the world market. They import package mostly from Thailand. Then they prefer China. They import different packing materials like- Aluminum Foil, Crown Cork, Flexible Packing material, Glass Bottle, Glass Jars, HDPE, Lug Cap (30, 53 & 63mm), PET, Shrink Labels, Shrink caps, Tin Can, U-Straw. Pran is doing packaging because of following reasons: i.Self-Service: Products should be packaging in such a process which is convenience for the consumers. Pran package their products in such a way that it is very convenience for the consumers to take products from one place to another. Pran do standardizing and grading their products according to different weight of their product. ii.Consumer Affluence: Pran always try to have bit more profit from customers. So Pran emphasize on appearance, dependability, and prestige of better package for having consumer affluence. iii.Company and Brand Image: Packages contribute to instant recognition of the company and brand. Pran packages their product in such a way that itââ¬â¢s become very easy for the customers to recognize their product. When Pran package their product, they emphasize a lot in few factors like- I.Physical Protection: Physical means the physical product. They emphasize whether products are secure after packaging or not. II.Barrier Protection: There are some problems that create product unhygienic, dust is one of them. To hygienic the product, Pran does their packaging very carefully. They concentrate on whether the packaging is protecting the products from different barrier or not. Pran use new types of technology for protecting these types of problem. III.Information Transmission: In packaging, Pran gives a lot of information about how to use products and what chemicals are their in the product. By doing these they do the work of information transmission which help a lot to the customers. IV.Security: There is possibility of damaging goods when products are going for shipment. Some time because of some defect in the packaging, products can not reach in there destination. For that reason companies loss their profit as well as their goodwill. That is why Pran emphasize a lot on security in packaging to prevent from these problems. Way of Packaging: The way that Pran packages their products can be shown in the following tables- Local Demand Condition Pran is the Bangladeshââ¬â¢s largest selling processed food company. The local demand for Pranââ¬â¢s product has increased day by day. The marketing officials explained that their current production volume even failed to satisfy the local demand condition in last year. The local demand condition of Pranââ¬â¢s product can easily determined by their sales volume. Here we examine Pranââ¬â¢s sales volume for last five years which shows that the local demand condition of their products has increased drastically. In 2004 the sales volume was worth of 50 crore taka which increased to 250 crore taka in 2008. That means the sales amount has increased by 40% in last five years. Foreign Demand Condition Like local demand condition Pran has a vast demand to the foreign market. They started to export from 2001 and from then on their foreign demand condition has just increasing and increasing. The foreign demand condition of Pran can be easily drawn by their exporting volume of last 8 years. We can see from the graph that at the beginning the only export worth 12 crore which increased by 16.67% in next year (2002). They had a slow increase in export up to 2005. Till then they had average increase of 17% each year in export. But they had a drastic change in exportà from 2006 when their exporting volume rises by 55.55% from the previous year. They had exporting volume of 56 crore taka in 2006 and 80 crore in 2007. In last year they export worth 120 crore which break the all past record of increase in export. Market Access Issues Pran, Bangladeshââ¬â¢s largest agro process company produces and export different kinds of food products. Now they have access to many countries and have potential to export many other countries.
Thursday, January 2, 2020
What Caused the Disappearance of the Mayan Civilization...
It is still a great mystery how the Mayan civilization disappeared. This complex society reached its zenith around approximately 750 AD. However, within the next two hundred years, this civilization which was epic in its time collapsed and disappeared leaving minimal traces and even more scanty detail about what could have caused this disappearance. This knowledge gap has led to a lot of debate among scholars over the various possible reasons behind what seems to us to be the abandonment and desertion of these sites. Some of these explanations are suppositions made without convincing proof. It has been understood widely that the collapse of Late Classic Maya civilization involved more than the disintegration of political structure and thatâ⬠¦show more contentâ⬠¦The response of climate to any single forcing factor may not have been the same throughout the Mayan region, so it cannot be singlehandedly a strong contributing factor, but seen as a secondary reason behind the total collapse. (Hodell, Curtis amp; Brenner, 1995: 393-394). This theory however manifests a strong reasoning as it provides evidence of climatic changes owing to deforestation or natural climate in the Mayan region for agricultural disaster. Savannas in some localities show possible remnants of an invasion of grass throughout the whole region as a result of excessive shortening of the swidden cycle in response to population pressure, leading to this agricultural disaster because grasslands could not be cultivated with aboriginal equipment (Cowgill, 1964: 152). This is ironic because the Mayans practised sophisticated agricultural methods, but their agricultural tools were not as sophisticated in order to go hand in hand with the practises. This can also be understood as a demographic constraint because the elite class and artisans thrived on the cultivation by peasants and possibly did not have the sufficient knowledge on what kind of tools to make. 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